Founder Profile
Dynamic professional with 25+ years of experience spanning business ownership and high-level strategic consultancy. A proven track record of driving exponential growth for SMEs through integrated graphic design, web development, and performance marketing. Expert at navigating both corporate and small business environments with a consistent focus on operational efficiency and ROI.Core Competencies
- Strategy: Digital Marketing, Brand Positioning, Campaign Management.
- Design: UI/UX Design, Print Media, Brand Identity, Advertising.
- Technical: Web Development, Google Ads Management, Lead Generation.
- Leadership: Business Operations, Stakeholder Management, Client Consulting.
Professional Experience
Founder & Strategic Lead | Tecky (and predecessor brands) 2006 – Present
Directing all aspects of a boutique design and marketing consultancy, providing end-to-end solutions for diverse industries.
Lead Generation & ROI: Engineered a digital strategy for Willow’s Whippets (2025) resulting in $80k in qualified interest from a $2k spend.
SME Growth: Developed a comprehensive web and Google Ads strategy for Core Assist Disability Services (2022), generating $70k+ in leads from an $8.5k total investment.
High-Volume Scalability: Designed and managed digital assets for Solar & Bamboo Direct and Future Solar (2007–2011). Both companies achieved peak turnovers of $3M per month during these campaigns.
Industry Solutions: Developed a 500+ member portal for the Furnishing Industry Association of Australia (2009) to streamline RTO operations and member communications.
In-house Designer | Clear Channel Entertainment (Theatrical), UK Ltd 2002 – 2005
Served as the primary design resource for a marketing department that scaled from 2 to 15 personnel during my tenure.
Campaign Design: Executed full-scale print and digital assets for major West End and touring productions, including Tap Dogs Rebooted and the Gumboots Hamburg Tour.
Stakeholder Collaboration: Acted as the internal brand guardian, adapting external agency assets into cohesive marketing collateral for London and regional UK markets.
Digital Innovation: Early adopter and lead for email marketing and web design within the theatrical space.
Education
Bachelor of Design (Graphic) | 2001 University of Newcastle, Australia
- Awarded High Distinction for self-directed study in final year.